Failte Ireland – Meitheal 2024

Advantage were delighted to work with long standing client, Failte Ireland – the National Tourism Development Authority on their tourism industry workshop, Meitheal held in April 2024 attended by over 800 tourism industry professionals at the INEC in Killarney, Co. Kerry.

Meitheal is a two day face-to-face workshop that gives the Irish tourism industry and overseas tourism buyers from over 20 different countries the opportunity to meet and do business. This global Travel Trade Fair takes place annually and has been held in Killarney since 2022.

Running since 1975, Meitheal is Fáilte Ireland’s flagship trade event, which is organised in conjunction with Tourism Ireland to enable Irish tourism businesses to sell the best of Ireland to top international tourism buyers.

Key highlights at the event include:

  • The Buyer Welcome Night featuring 32 New Saleable Experiences at the new Killarney Brewery and Distillery in Fossa

  • Over 12,000 appointments were conducted over two days with many new and important contracts signed.

  • The 10th Anniversary of the Wild Atlantic Way was marked at the Networking Dinner featuring entertainment and a themed menu from this signature programme

Hosted by Fáilte Ireland, Advantage managed all services required for the Workshop including:

  • Venue management
  • Budgeting
  • Transportation and Accommodation
  • Event collateral
  • Event Production to include audio visuals, set, decor and lighting
  • Production of branded material for all Failte Ireland Signature Programmes
  • Catering
  • Entertainment
  • Experienced event management team on site